E-CONSULTING
Functional Design
One of the first steps in building a new website is creating a functional design.
This is a detailed description of the placement of individual website elements along with instructions on how it operates. It illustrates how users will interact with the site. The functional design does not depict colours or styles; its sole purpose is to present the page layout and how the website functions.
The advantages of creating a functional design include:
- Greater accuracy in pricing and service deadlines
- Avoidance of misunderstandings by clearly defining website elements
- Faster project completion
- Elimination of unexpected additional costs
Consulting
Our consulting services cover e-marketing and e-business strategies. We begin our collaboration by analysing the market and understanding the client’s needs.
To provide the most effective support, we develop a strategic business growth plan that incorporates marketing tools and business solutions. The next step is integrating these concepts into the company’s broader development strategy.
Usability Testing
Website usability (web usability) refers to modifying websites to enhance their functionality. Websites designed with usability principles in mind are perceived by users as easy and convenient to navigate. A user-friendly website features an intuitive interface, ensuring:
- Faster access to desired information
- Increased time spent on the site
- Easier navigation
With usability testing, clients gain insights into the web usability of their own site or that of their competitors.
The analysis includes:
- Monitoring user activity through website analytics (profiling visitors and ranking the most viewed sections) and click-tracking tools (recording clicks and presenting results in numerical and graphical statistics)
- Expert evaluation through qualitative analysis (assessing aesthetics and layout), quantitative analysis (comparing the site with competitors based on selected variables), and usage scenario testing (defining user tasks to determine the fastest ways to find information)
- Conversion testing (measuring the number of users who complete specific actions) and website optimisation to improve performance