E-MARKETING
Our Core Principles
A website is a crucial part of a company’s image—it serves as both an advertisement and a communication tool with clients. However, creating the right website is not enough. To fulfil its functions and attract customers, the support of our specialists is essential in the following areas:
- Search Engine Optimisation (SEO) – Enhancing the website’s ranking in search results to attract new customers
- Web usability analysis – Generating reports on user experience
- Online advertising – Developing promotional strategies and organising marketing campaigns using various techniques
- Consulting and advisory services – Strategic planning of e-marketing activities
We offer our clients a structured approach to service implementation, which includes:
- Idea development.
- Action plan creation, covering:
* Developing an engaging advertising concept tailored to the company’s industry
* Defining goals and strategies to achieve them
* Presenting the best tools for reaching the intended objectives - Visual project presentation, where client collaboration and feedback play a crucial role.
- Technical implementation, the final step in an effective viral marketing campaign.
Web Usability
Web usability focuses on designing websites to maximise functionality. Sites created with this principle are perceived by users as easy to navigate, leading to increased engagement.
User-friendly websites offer:
- Faster access to desired information
- Extended time spent on the site
- Easier navigation
Website Development
A website is a key part of a company’s image—it serves as both an advertisement and a means of communication with customers. A well-designed and executed website acts as the company’s business card, effectively engaging potential clients. We offer comprehensive website development services, including graphic and content design, implementation, and online brand promotion.
Online Advertising
Understanding the principles of online advertising can significantly impact the success or failure of a project. Simply creating a website does not guarantee visibility. Proper use of e-marketing tools is necessary for website promotion.
Advertising tool selection depends on:
- The goal to be achieved
- The product or service being promoted
- The target audience
- The budget allocated
Buzz Marketing
Buzz marketing is an innovative promotional method aimed at reaching customers through direct communication. The goal is to generate interest and discussion around a product or service.
With the Internet as a primary source of information, consumers often research products on forums before making purchasing decisions. Reviews and comments from other users influence their choices.
FollowUp’s buzz marketing services include:
- Active participation in forums, blogs, and social media platforms
- Reviewing and recommending products and services
- Brand image creation
Search Engine Positioning
Search engine positioning (Web Positioning) involves placing a website among the top search results for relevant keywords. Our positioning services include:
- Initial analysis – Identifying the most suitable keywords for optimisation
- Website optimisation – Improving content and technical aspects for better rankings
- Search engine submission – Updating search engines with the latest site information
- Performance reporting – Monitoring and controlling the positioning process